Freedom Hoops

I worked with Freedom Hoops, a non-profit targeting the urban youth, to create a couple of marketing campaigns for Giving Tuesday™ and a local H.O.R.S.E tournament. This was my first experience at directing the art for a set of campaigns and I was instantly hooked.

The Challenge: Develop a set of marketing campaigns using the non-profit’s branding. The thinking process began with wanting to touch on a few elements of what the logo was for. This included basketball, camp, and teamwork. Towards the refinement stage, I decided to lose the camp idea and instead find a way to incorporate the original logo without over-saturating the new mark.