Fireball Coatings
I took on the creative role of developing a cohesive brand identity, while retaining the essence of the South Korean brand. Fireball started in 2015, coming to the U.S. in 2021, specializing in protecting vehicles through their flagship ceramic coatings while also offering a wide range of additional detailing products.
The challenge: Develop a brand identity using Korea’s products, labels and marketing materials. With no style guide to work from and an inconsistent use of a customized bank gothic used on product labels, I was tasked with developing a consistent use of branding to promote the brand entering the U.S. market.
Project Role: Branding, Art Direction, Digital/Print Design, Packaging
Tools Used: Illustrator, Photoshop, InDesign, Procreate
Fireball's print materials showcase ceramic coatings, how to properly maintain them, detailing products, essential business insight and more.
While all of Fireball’s manufacturing, product labeling and packaging is made In Fireball’s proprietary facility in South Korea, resulting in an outstanding level of precision and ecosystem integration, we were able to develop bespoke products and packaging exclusive to the U.S. Market.
Although offering a wide variety of products to the general consumer, Fireball’s flagship coating line is only offered exclusively to vetted detailing professionals, and dealerships. Fireball Academy provides installers all around the country a hands-on experience using the lineup, as well as business insights for installers starting out or looking to grow their business.
Ignite is a special gathering organized exclusively for Fireball's Master Installers. It began in 2023 with the intention of being an annual event, aimed at celebrating Fireball's network of highly skilled installers.
Fireball made its debut at the 2022 SEMA Show, making it essential to showcase its extensive product lineup. This was achieved through engaging product demonstrations, informative graphics and print materials, and, most importantly, an unforgettable hands-on experience—resulting in over 700 new connections and an average 12% increase in website and social media engagement.
